
Cellmid 2017 Annual Report
8
CEO 
REPORT
CONTINUED
Together with revenue growth value of our midkine drug 
development portfolio increased significantly. We have 
spent considerable time to assess the data generated 
over the years in both the midkine (MK) antibody and 
the midkine protein programs and have continued 
collaboration with some of the best researchers around  
the world. 
Our intellectual property strategy continues to pay off and 
we have reported on two new midkine patents during the 
period. Therapeutic areas of interest for Lyramid, including 
cancer and chronic kidney disease, represent unmet 
medical needs and opportunities to make a real change in 
patient outcomes. 
Delivering value from this portfolio will come down to 
selecting the most effective anti-MK antibody in the best 
disease indication for clinical development. Most recent 
developments from our research partners, including the 
Nature publication on metastatic melanoma, improved our 
understanding of the role of midkine, and are important 
milestones in formulating a credible product development 
program. Our strategy remains to leverage our MK 
reagents to access research capabilities with global experts 
in their therapeutic fields of interests.
Cellmid reduced its outstanding capital during the period 
through the exercise or expiry of close to 300 million 
options. On 28 October 2016 the Company raised $1.2 
million through the exercise of 32,394,541 listed option 
at 3.4 cents and 3,971,962 unlisted options at 3 cents. 
Together with a placement of 99 million shares at 3 cents 
each a total of $4.2 million was raised by 1 November 
2016 for the further development of the midkine program 
and to grow the consumer health business. 
ADVANGEN LIMITED - 
CONSUMER HEALTH REVENUE 
INCREASED 50% TO $4.45 
MILLION IN FY2017
When we first set up Advangen we were targeting the 
$4 billion global hair loss market. However, we know that 
our FGF5 inhibitors deliver so much more benefit than 
reducing hair loss. Our most recent consumer experience 
study has shown that our products not only reduce hair 
loss and increase hair growth, but they improve the overall 
quality and thickness of hair. This allows us to enter the 
lucrative anti-aging hair care market.
It is difficult to accurately assess the size of the anti-
aging hair care market. We know that it is significant 
with up to 40% of women and 50% of men experiencing 
hair challenges by the time they turn 40. Just in the US, 
180 million people are estimated to have various hair 
challenges. Finding our way to this group can only happen 
if we are focused on product leadership, authenticity of 
branding and honest communication with our customers.
At the core of our brands is our leadership in hair science. 
Our products inhibit FGF5, a naturally occurring protein 
that has been recognised as the key regulator of the 
human hair cycle.  An overexpression of FGF5 causes 
hair follicles to enter a phase where the hair falls out.  
Advangen is the first and still the only company in the 
world with a clinically validated FGF5 inhibitor hair growth 
product on the market.